Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading

AI slop is flooding social feeds and reshaping real estate marketing

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading

41 years, 8 lessons, 1 truth about real estate that never changes

If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals. Continue reading

What ‘6-7’ reveals about the new real estate attention economy

A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading

RateMyAgent and Curated Social merge to form Renowned platform

The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation. Continue reading

All about the Benjamins: 5 things to know before throwing money at real estate problems

Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

How a new agent turned hateful social media comments into a growth opportunity

Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and sees a way to grow from the experience. Continue reading

What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading