This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where anything can be faked. Continue reading
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading
Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired. Continue reading
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading