Tag Archives: Social Media

YouTube’s new rules could cost real estate agents their ad revenue

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The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading →

Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause

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While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

The 7 things agents should stop doing (and what to do instead)

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If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

Inner edge: How belief, desire, faith and persistence unlock success

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Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life. Continue reading →

Let’s talk about S-E-O: What agents need to know now

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SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading →

7 ways to generate high-intent leads (without paying a dime)

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You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle. Continue reading →

Not just Meta: Don’t sleep on YouTube and LinkedIn

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From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s changing — and how to use it. Continue reading →