Tag Archives: Social Media

Why thought leadership is the new real estate agent advantage 

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Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity and consistency, and you won’t have to chase business — it finds you. Continue reading →

Trending: Has your Facebook group disappeared? Thanks, AI

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From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading →

Trending: TikTok sales, Meta fails and what actually works

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From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading →

Compass AI is poised to bring agents ‘massive productivity gains’

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With the update, real estate agents will now be able to speak prompts to Compass AI, freeing up time for other tasks, Rory Golod, president of growth and West regions at Compass, told Inman. Continue reading →

Trending: Trial Reels, smarter ads and AI-powered reach

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The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading →

Trending: Lessons in pride and building brand equity that lasts

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As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading →

NAR president: DOJ thinks Realtors ‘make too much money’

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At NAR’s midyear conference, Kevin Sears told brokers he was “cautiously optimistic” about improving the trade group’s relationship with the antitrust enforcer. Continue reading →

Trending: Agents, it’s time to show your face (and find your voice)

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From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading →

New to networking? 10 tips to make the most of your connections

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Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here’s how to grow yours. Continue reading →