5 ways to bring a stale listing back to life — without a price reduction

Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Inman Review: VSH Media rolls out mobile-based virtual staging

Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media’s mobile app offers agents an good, affordable option but charges more for faster turnaround. Continue reading

The virtual staging advantages even naysayers can’t deny

COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading

When sellers use hidden cameras, sometimes their agent is the target

For reasons ranging from safety during showings to snooping on their own agents, home sellers dish on why they do or don’t use hidden cameras. Continue reading

Bidding wars are cooling off: How to prepare for a shift

What happens when the market starts to tilt in buyers’ favor? Here’s what agents need to be thinking through, preparing for and learning about to better serve their future clients. Continue reading

Ricoh360 Tours releases beta phase of virtual staging product

With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours. Continue reading