Why your brand needs a ‘vibe’ (not red and green) this holiday season

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading

7 ways remote work has shaped homebuyer preferences

When highlighting a home’s features, Luke Babich writes, don’t forget work-from-home preferences that make everyday more efficient and enjoyable for homeowners. Continue reading

Palm Beach, a suburb? Not likely, residents say

Residents were taken aback when GoBanking.com recently categorized the luxury haven as a “suburb.” Local agents agree that Palm Beach is “a category by itself.” Continue reading

8 main takeaways from Sotheby’s 2024 Luxury Outlook Report

Sustainability, global policy and technology are some of the biggest luxury topics going into 2024, according to the report released on Wednesday. CMO Bradley Nelson also said luxury agents should keep growing their networks to succeed in the new year. Continue reading

Square footage in suburban homes now worth more than in cities

The typical home in a suburban neighborhood was worth $206 per square foot during the four weeks ending Sept. 25, just above the typical urban home which was worth $205 per square foot, according to Redfin. Continue reading

Homebuyers descend upon a key battleground: the suburbs

The pandemic-era home market has been marked by frenzied competition among buyers. But one arena in particular has been hardest-fought. Continue reading

Home inventory healthier in cities than suburbs, where buyers spar

Suburbs have made up a growing share of Zillow’s top areas by views per listing — a product of the pandemic’s effect on inventory. Continue reading

Americans’ preferences for bigger houses are growing

Bigger and more spread-out housing is more popular now than it was two years ago. That preference cuts across political divides and demographic categories based on race, education and age. Continue reading

Suburban condo conundrum: Sales soar as buyers hunt for elusive deals

The idea that the city is for condos and the suburbs are for homes is not reflective of a market in which suburban condo sales — and prices — are soaring. Continue reading

@properties to acquire referral platform Suburban Jungle

Suburban Jungle gives consumers personalized information to help identify which suburban community will best suit them as they move out of a big city. Continue reading