The Real Brokerage posts billion-dollar revenue benchmark in 2024

The Real Brokerage brought in more than 10,000 new agents in 2024 while surpassing a $1 billion in annual revenue, according to fourth-quarter and fiscal-year earnings Thursday. Continue reading

The Real Brokerage reaches 25K-agent milestone

After adding 1,000 agents per month in 2024, Real said January could become its most productive hiring month in company history. Continue reading

What’s next under President-elect Trump’s 2nd term? The economy

Inflation and sticky mortgage rates undercut the housing market in 2024. President Trump has vowed to force both metrics down — but conflicting economic policies may make that goal difficult. Continue reading

Eliminating ‘Days on Market’ will hurt clients — and your commission

With some calling for the removal of “Days on Market” data on listings, broker Cara Ameer warns that consumers need context, insight and advice — and concealing the information is a disservice. Continue reading

The Real Brokerage posts revenue gain as recruitment soars in Q3

The Real Brokerage added more than 2,000 new agents in the third quarter while revenue rose to $372.5 million, according to quarterly earnings Thursday. The company posted a net loss of $2.5 million. Continue reading

Smarter AI, agent banking take stage at Real’s RISE conference

With a new level of omnipresence within an agent’s user experience indicated by a pulsing, always-on chat environment, the Siri-inspired Leo CoPilot is designed to be at the beck and call of Real dealmakers. Continue reading

Buyer-broker commissions remain mostly steady since Aug. 17: Survey

Business has largely continued as usual with 63 percent of agents reporting that sellers are “frequently” covering buyer-broker commissions, according to a new Real Brokerage survey of 300 agents. Continue reading

Real Brokerage sees new highs in revenue, gross profit during Q2

The cloud-based brokerage saw surprisingly positive second-quarter earnings results during a tough market. Real chairman and CEO Tamir Poleg said the results were a testament to the firm’s business model. Continue reading

Real Brokerage posts sharp uptick in revenue and agent count in Q1

The Real Brokerage reported revenue of $200.7 million in the first quarter of 2024 as gross profit soared to $20.8 million, according to Q1 earnings data released Tuesday morning. Continue reading