How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading

HGTV who? TikTok, not reality TV, took this broker’s business to another level

Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading

MTV ‘Cribs,’ once king of real estate TV, returns to the air

“Cribs” was huge during its first run two decades ago, but in the time since, social media and other content creators have radically changed the world. Continue reading