I’m not using Threads, and you don’t have to either

Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta’s latest social media offering. “If you are on the fence, I am writing this for you.” Continue reading

WATCH: 7 reasons collaborating with a mortgage lender is crucial

Rick Guerrero says your transactions will be smoother if there’s more collaboration with mortgage loan officers when providing financial information since a Zillow report revealed that agents are sought after and trusted with relevant questions. This … Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading

How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

5 fundamentals you can’t afford to ignore this summer

Everyone, including agents, seem to be making up for lost summers of COVID past. Those agents who are still consistently working the fundamentals are the ones seeing success, and they’ll have clients to work with as we hit the fourth quarter of 2023, w… Continue reading

Fredrik Eklund swaps coasts in move from Los Angeles to Miami

With the move, Eklund also announced that he and husband Derek Kaplan will be renting out their 5,700-square-foot Beverly Hills home for $50,000 per month. He cited increased business and his children’s education as key reasons for their relocation. Continue reading

Threads: First impressions of summer’s hottest social network

Trainer Rachael Hite shares her first impressions of Meta’s latest new social app. Will this kill Twitter? Do you need to add this to your business marketing strategy. We are in a new frontier of digital communication. Continue reading

How we’re using QR codes for high-impact real estate marketing

Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading