Rivals to allies: Foster healthy competition with these 4 rules

Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Why real estate lawsuits are increasing in 2023: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign.
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Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

QUIZ: Have you gotten lazy with your marketing?

If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading

Here’s a smart retirement planning strategy for agents at every level

The optimal retirement planning strategy may differ depending on the stage of the agent’s career. According to CFP Jordan Curnutt, agents must be fully aware of the options available to ensure they are using the best plan to make the biggest impact on … Continue reading

23 ways to turn one listing into multiple transactions

There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading

This little-known niche helps charities (and agents) get paid

Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading

Office-exclusive listings are the same as pocket listings. Why doesn’t NAR think so?

Under the Clear Cooperation Policy, a listing can be “withheld” from the MLS and become an “office-exclusive” listing. Broker Teresa Boardman questions the wisdom of this exception. Continue reading