Zillow, ‘it’s not me, it’s you’: Why this smart agent is breaking up with buying leads

“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading

KW mega team Hergenrother Realty rebrands as Livian

The company also received an investment from Keller Williams, which should allow it to keep expanding. Continue reading

The line between real estate teams and brokerages is blurring

Team leaders Tommy Choi and Renee Funk discussed at Inman Connect Las Vegas the stellar successes teams are seeing in the real estate industry today, and why that’s going to continue. Continue reading

Side CEO: ‘Legacy players extract way more value than they create’

In an interview at Inman Connect Las Vegas, Side CEO Guy Gal claimed that the industry doesn’t want consumers to know how many deals are handled by part-time agents. Continue reading

‘We’re transforming the industry’: Side CTO Ed Wu

Two top technology execs, Ed Wu of Side and Chris Cox of Keller Williams, discussed their respective approaches to the ubiquitous conundrum of how to best serve agents with “self-contained” tech. Continue reading

How to be an invaluable resource for your luxury clients in 2022

In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that’s going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few… Continue reading

To master recruiting, Kris Lindahl says educate — and collect data

Team-owned brokerage CEO Kris Lindahl spoke about his brokerage’s scholarship program at Inman Connect Las Vegas on Tuesday. Continue reading

Want to build a team? First step, put everything else on the backburner

Taylor-Made Team leader Leisel Taylor and Engel & Völkers Jacksonville Beach broker-owner Corey Hasting tell what it takes to create a winning team. Continue reading

Indie vs. big box: Which is better for agents today?

A small indie brokerage or a large national player? This week, we want our readers to share their perspectives: Which type of brokerage offers agents the most benefits — especially considering today’s market? Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading