3 rules for keeping your brokerage’s branding in check

When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading

12 steps for thriving through a market shift

As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.  
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Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading

Naming your team? Here’s why it’s crucial to get it right the first time

Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading

How to become the team that attracts top talent

Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading

Get top talent: 8 tips for creating a solid recruiting plan for your team

Finding talent for your team isn’t a one-and-done thing. Instead, it’s a continuous process. Team leaders must have a plan in place and implement a multitude of ideas. Here are my top eight tips for recruiting and growing your team. Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

2 Midwest Century 21 brokerages combine forces

Century 21 Scheetz is acquiring Century 21 Rasmussen Co. Both brokerages operate in Indiana. Continue reading

Pulse: What’s the worst marketing advice you’ve ever received?

Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading

Real estate disruptors get serious about mortgage — and vice versa: Mike DelPrete

Real estate tech disruptors are investing billions to build integrated brokerage and mortgage experiences. Some have more resources than others, but all have the same scaling bottlenecks. And in the end, the biggest disruptors — and who is most at risk… Continue reading