How to prepare your brokerage for a safe return to the office

As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind. Continue reading

So you want to write a book? 5 steps to plan it right

Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year. Continue reading

Buyers shouldn’t wait to build. Here’s why

What’s the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber. Continue reading

Rethinking your life? 5 questions to ask before switching brokerages

It seems like every day a top team or agent is making headlines by jumping to a new brokerage. Before uprooting your business, it’s important to thoroughly explore what you’re looking for by asking yourself a few tough questions. Continue reading

Zillow’s uphill battle to attach mortgages: Mike DelPrete

In 2018, Zillow set itself lofty goals when it entered the mortgage business. Three years later, Zillow’s actual performance is far, far below its predictions, which highlights how difficult the mortgage space is, not just for Zillow, but also for ever… Continue reading

Pulse: What’s the starkest difference in your new normal?

As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What’s the biggest difference between now and before?  Continue reading

Pulse: How you’re advising investors on potential 1031 changes

Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they’re giving to their investor clients who are wary of potential 1031 “like-kind” exchange changes. Continue reading

4 tips for dealing with buyers’ fears in an overheated market

Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks.  Continue reading

Get ready! 6 seller tasks that can increase a listing’s value

In this fast-paced market, sellers are eager to get their homes sold, but taking time to prepare properly before listing can make all the difference when it comes to selling for top dollar. Here are six things agents should address with their clients b… Continue reading

10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading