Your clients have disabilities. Here’s how to market to them

Representation matters when marketing to the 26 percent of people with disabilities. In part four of her series, Rachael Hite looks at ways to make your marketing more meaningful. Continue reading

How high-impact marketing accelerates agent success

Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Meet Inman Connect’s top marketing and customer experience experts

Meet the expert speakers joining us at Inman Connect who specialize in customer experience, branding and marketing strategies for real estate. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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4 do’s (and 4 don’ts) for mastering the art of giving feedback

While the process of being critiqued is never fun, team leader Carl Medford writes, it is frequently the pathway to the next level of performance and is critical to the overall health of personal relationships and organizations alike. Continue reading

Stop paying 35-40% to the portals for leads

Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading

How Harvard’s housing report sees the current (and future) market

With natural growth slowing, writes economist Matthew Gardner, states will recognize the importance of attracting new residents from other markets as domestic migration will become a more important driver of household growth and housing demand. Continue reading

Get inspired by these 9 industry titans at Inman Connect Las Vegas

From Pacaso CEO Austin Allison to Compass founder Robert Reffkin, the real estate industry’s most compelling voices are all taking the stage at Inman Connect Las Vegas in two weeks. Continue reading

3 free and easy marketing ideas that work in this market

When times get tough, turn to free grassroots marketing and relationship-building to help you weather the challenges, Chicago broker Julie Busby writes. Continue reading