Good shopping conditions for buyers this spring: Economist

This week, Windermere Real Estate Principal Economist Jeff Tucker looks at active listings, inflation and mortgage rates, which spell out “a recipe for pretty good shopping conditions for buyers” this spring. Continue reading

New survey shows how far NAR must go to repair its image

The 1.5 million member trade group has a net favorability rating of –42.6 percent by all adults, according to a new survey conducted by ResiClub. Agents and brokers had a slightly rosier view. Continue reading

It’s time to reimagine off-market listings: Cara Ameer

A middle ground that provides choices for sellers and options for agents might be just what the industry needs to create movement in the market, broker Cara Ameer writes. Continue reading

The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading

What’s your best marketing tip for 2025? Pulse

You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading

The transparency double standard: Ketchmark’s push to repeal CCP

Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes. Continue reading

How to find the right real estate coach (and how to know it’s a fit)

By defining your goals and ensuring a good fit, coach Verl Workman writes, you can choose a coaching company that will guide you to success. Continue reading

The psychology of real estate: Understand what motivates buyers

Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals. Continue reading

This Women’s History Month, make your DEI outcomes measurable

Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event as part of your diversity, equity and inclusion efforts. Continue reading

7 tips for building a rock-solid reputation as a real estate pro

Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading