Billion-dollar mergers, upheaval and a real estate reckoning

Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer in the game. Continue reading

The Law of 3: A powerful marketing and branding tool for real estate

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading

The industry’s biggest names are weighing in on CCP: The Download

Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market. Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Close more listings with this customized marketing proposal

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal. Continue reading

A big week in M&A and the fate of Clear Cooperation: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How to keep your sellers in the loop when their house isn’t moving

Keeping sellers in the loop isn’t just about providing updates, coach Darryl Davis writes. It’s about reinforcing confidence and, more importantly, earning their trust. Continue reading

Kamini Lane: It couldn’t ‘be a worse time’ to repeal Clear Cooperation

Coldwell Banker Realty CEO Kamini Lane wrote a “Newsweek” op-ed about protecting Clear Cooperation, telling consumers that a repeal of the policy would allow brokers to “actively hide” listings amid a long-lasting housing shortage. Continue reading

Brokerages that oppose CCP don’t want transparency: Medford

We need a fully transparent system that favors the consumer, not the broker, team leader Carl Medford writes, so that buyers and sellers can feel confident when transacting real estate. Continue reading