Lofty changes reflect structure of ‘modern brokerage’

Lofty offers a wide-ranging selection of solutions for the real estate space, offering web-based experiences for agents, teams and standalone brokerages alike to automate marketing, better nurture leads and manage deals. Continue reading

Solid Earth deal arms 60,000 Miami Realtors with Ezement identity tool

The partnership allows Miami Association of Realtors members access to Solid Earth’s Ezement Dashboard, which aims to heighten security while eliminating passwords, executives said Friday. Continue reading

Realtor.com releases enhanced map-based search feature

Realtor.com released its new map-based search experience on Tuesday, which uses color-coded map layers to help homebuyers find their next home based on preferred home features and market trends. Continue reading

Agently hired by JPAR to support brokerage growth

Agently’s solution is business-growth minded, offering an array of features meant to support sales tactics, expertise development and long-term production layered over its brokerage partners’ established workflows. Continue reading

Side debuts profit-sharing program, lays off staff members

The PartnerUp Revenue Share program will give agents a cut of Side’s profit if they refer and mentor other agents. The program was one of several announcements the company made Monday. Continue reading

Revive releases Marketing Center product for pre-renovation pitches

The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading

Lone Wolf rolls out ‘Buyer’s Agent Club’ amid commission confusion

In light of buyer representation mandates, the program will focus on training, software access and strategic resources to help agents communicate value using tools within Lone Wolf’s ecosystem. Continue reading

SERHANT. rolls out S.MPLE workflow platform to all agents

The new platform, which Serhant likened to “Instacart for salespeople,” allows agents to request upwards of a dozen workflows. The tool begins completing requests within minutes with human advisor oversight. Continue reading

Unrepresented buyers need options like Shay: Tech Review

Not all consumers need a buyer’s agent; Shay is an AI-driven homebuying solution with a number of industry-bred benefits. Continue reading

Place acquires all-inclusive platform Livian

The two real estate platforms have been growing on the same trajectory at Keller Williams for more than a decade, their founders said, and during this challenging period in the industry, it made sense to combine forces. Continue reading