The luxury listing agent’s ultimate marketing checklist

There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading

In a growth phase? 5 business planning tips for teams

A period of growth is exciting, but proceed with caution until you have a fully developed business plan. Here, a seasoned leader outlines his advice for building a team that will find continued success. Continue reading

The Agency launches its 25th franchise in Denver

The franchise will be the brokerage’s second in Colorado, and will be led by Kacey Bingham and Jared Blank, formerly of LIV Sotheby’s International Realty. Continue reading

How to maintain an indie feel while expanding into new markets

An independent brokerage looking to expand needs to consider quality over quantity — quality in character, culture and reputation. Here are a few ways to maintain your brokerage’s core mission while taking your business to new heights. Continue reading

Mauricio and Alexia Umansky dish on keeping real estate in the family

The Agency founder and CEO Mauricio Umansky and his daughter Alexia work together in Los Angeles. Doing so comes with challenges but also unique opportunities. Continue reading

How Gary Gold and Tami Pardee win — and keep — luxury clients

“If you try to act like a friend, and all you want to do is sell homes, that’s sleazy,” Gary Gold told an in-person audience at Inman Connect Las Vegas. Continue reading

The 20 biggest luxury city sales of 2021 (so far)

Despite cities taking a back seat to vacation markets in 2021, major transactions made headlines across New York, Miami and Los Angeles. Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

David Parnes of the Agency on a 1-in-a-million tear-down opportunity

“Million Dollar Listing” star David Parnes shared with Inman a deal involving a buyer who paid over $30 million to raze an L.A. mansion. Continue reading