As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading
Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading
We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content. Continue reading
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Continue reading
Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private. Continue reading
Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading
Inman reached out to agents across the U.S. and beyond to share the most outlandish ways they’ve successfully marketed their business Continue reading
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading