In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading

6 video insights that’ll shape your marketing game plan

Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading

‘I’m not paying a Realtor’: Agent shares crazy requests on TikTok

Florida agent Carly Allison’s TikTok videos — featuring outlandish scenarios like a potential buyer asking for her full commission and a client missing a closing because he was in jail — have racked up hundreds of thousands of views, and are now genera… Continue reading

‘Lumber truthers’ question veracity of shortage through social media

Despite lumber shortage data that’s been released for consecutive months by industry associations, including the National Association of Realtors and the National Association of Home Builders, lumber-shortage truthers have taken to social media to disp… Continue reading

Celebrity buyers and NDAs: How secret real estate deals work

Edward Mermelstein, a real estate attorney and founder of luxury consulting company One & Only Holdings, talks celebs, NDAs and what it takes to work with high-net-worth buyers. Continue reading

How one agent uses TikTok to wrangle some of his youngest clients

A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading

The Real Word: Could independent contractor status die?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the status of real estate agents as independent contractors, how to generate more listings and who’… Continue reading