Tag Archives: TikTok

Ryan Serhant to agents: Find the ‘and’ in your personal brand

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Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading →

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

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Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading →

Zillow debuts collaborative SharePlay search feature

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SharePlay will let users search listings with friends and family, and is meant to turn the experience of searching Zillow into a “game sport.” Continue reading →

Real estate in 2021 was weird, wild and always unpredictable

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The year saw explosive rivalries, wild stock market performances and plenty of rage. Continue reading →

Better CEO under fire after Zoom call layoffs go viral on TikTok

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The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions. Continue reading →

‘Show people who you are, not what you do’ on Instagram and TikTok

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Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading →

3 tips for luxury agents marketing listings on social media

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Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading →

Homeowners ‘jab’ at anti-vaxxers with divisive Halloween displays

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One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, “Trusted Ivermectin more than science.” Continue reading →

‘Instagram is probably the best bet’: 3 ways agents can win social media

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Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading →