Tag Archives: TikTok

How a controversial TikTok spurred investor pushback: The Download

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When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading →

An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

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A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading →

Trophy properties are all the rage right now, Jonathan Spears says

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Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading →

Leads not biting this summer? Enter The Triangle Method

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Inspired by this summer’s hottest TikTok dating trend, trainer Rachael Hite breaks communication down into three simple steps to start seeing results in your frosty pipeline. Continue reading →

The Texas plan that could win even more new homeowners

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High property taxes in Texas have in the past canceled out some of the state’s affordability advantages. But political leaders are looking for ways to reduce homeowners’ tax burden. Continue reading →

A 5-step, fail-proof plan to get consistent with video marketing

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Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading →

Spencer Rascoff: Zillow won by focusing on consumers

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The portal’s co-founder and former CEO also said that Zillow’s impact includes creating tens of thousands of new “super agents.” Continue reading →

From daydreams to dream homes: How Glennda Baker rose to the top

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As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading →

Agent encounter with prowler amid digital home showing goes viral

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Billings, Montana, real estate agent Alyssa Webb was taking a cellphone video of the vacant home during a tour with clients when she turned a corner and came face to face with the vagrant. Continue reading →

Sotheby’s unveils new brand ad campaign for post-pandemic era

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“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading →