Tag Archives: TikTok

How Opendoor’s CEO resignation underscores the power of visibility

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Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading →

How Opendoor’s CEO resignation underscores the power of visibility

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Comments Off on How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading →

How Opendoor’s CEO resignation underscores the power of visibility

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Comments Off on How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading →

HGTV who? TikTok, not reality TV, took this broker’s business to another level

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Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

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Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

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Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

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“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading →

Tell us about the tech you can’t live without: Pulse

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From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

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In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →