Tag Archives: UVP

5 reasons it’s more important to be ‘different’ than ‘better’

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Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes. Continue reading →

Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’

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Know, like and trust should be watchwords for real estate agents. Coldwell Banker’s Kamini Lane offers insight into developing the trust that matters most to clients and colleagues. Continue reading →

Still standing: Realtor resilience for challenging times

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Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading →

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

The art of communicating value: Key strategies from top agents

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Dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to transactions. Continue reading →

3 tips to help budding brokers go from surviving to thriving

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Getting your broker’s license is just the start of the story, broker-owner and educator Elisha Lopez writes. Here’s how to elevate your brokerage career to the highest heights. Continue reading →

Your unique service proposition differentiates you. Here’s how to communicate it effectively

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Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading →

Keeping It Real: What is a unique value proposition?

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how your unique value proposition starts with finding your why.   Continue reading →

How to stay competitive in a cooling market

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As the market cools, there’ll be more and more competition for the same inventory. Here are six reminders on the fundamentals of finding your edge. Continue reading →

How to find and use your unique value proposition

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Your value is the worth you have to clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust. Here’s how to find and use yours. Continue reading →