Tag Archives: UVP

Why smart AI adoption is the new competitive advantage for agents

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The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading →

Is your follow-up awkward? Here’s how to fix it

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Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading →

Mindset shift: Real estate clients don’t need you anymore

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Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading →

How to show up online without selling out: Visibility with integrity

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Showing up with integrity, clarity and authenticity allows you to build a brand that’s in alignment with your own experience, Debra Trappen writes. Continue reading →

5 reasons it’s more important to be ‘different’ than ‘better’

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Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes. Continue reading →

Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’

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Know, like and trust should be watchwords for real estate agents. Coldwell Banker’s Kamini Lane offers insight into developing the trust that matters most to clients and colleagues. Continue reading →

Still standing: Realtor resilience for challenging times

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Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading →

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

The art of communicating value: Key strategies from top agents

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Dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to transactions. Continue reading →

3 tips to help budding brokers go from surviving to thriving

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Getting your broker’s license is just the start of the story, broker-owner and educator Elisha Lopez writes. Here’s how to elevate your brokerage career to the highest heights. Continue reading →