Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered. Continue reading

WATCH: The slick marketing video behind ‘catastrophic failure’ spec home sale

The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home. Continue reading

Taking an open house fully virtual

An open house is a great opportunity for a homebuyer to get a feel for a property firsthand so they can decide if it’s a good fit — so what happens when they can’t visit in person? For those who are able, it’s worth offering a virtual open house, but i… Continue reading