If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading
Find out why “free” isn’t all it’s cracked up to be when it comes to your professional website and email address, according to brand new Inman contributor and broker-owner Markus Feldmann. Continue reading
When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading
If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading
Your real estate website is your window to the world, writes luxury expert Laura Stace. It allows potential clients to see your experience in the real estate industry, your business acumen and also to connect with you should they wish to take the next … Continue reading
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business. Laura Stace offers a step-by-step strategy for creating content that helps you stand out. Continue reading
Want to create an online presence but not sure where to start? Coach Darryl Davis offers the nuts-and-bolts elements that help you build an effective digital footprint from the ground up. Continue reading
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence. Continue reading
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading
Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading