SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

3 biggest mistakes you’re making with your website content

Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading

Make extra cash last year? 5 ways to wisely invest it

Many real estate professionals had their best year ever in 2020. Wisely investing these extra dollars is of the utmost importance as we continue to navigate this unprecedented time. Here are a few ways to capitalize on any extra income earned last year. Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

EXCLUSIVE: Realogy to launch new CRM, websites

The nation’s largest real estate holding company partnered with Austin-based startup OJO to build a CRM and consumer-facing website that fits into its open-architecture tech ecosystem. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

Should you advertise vacation rentals on multiple sites?

With more rentals than ever before competing for tourist dollars, it’s essential to maximize positive cash-flow returns when marketing a vacation property.  Continue reading