Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. Continue reading

Signs of seasonal inventory growth return in strained housing market

The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels. Continue reading

Offerpad goes live in Indiana as part of Midwest expansion

The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio. Continue reading

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading

Jacksonville apartment property website wins Webby honor

A website built for an apartment property in Florida was one of three in the world to be awarded as a 2021 Webby Honoree at the International Academy of Digital Arts and Science’s 25th Annual Webby Awards. Continue reading

How technology has shaped multifamily marketing

Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading

Inman Review: Will AgentFire light up your web presence?

Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry. Continue reading

Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we’re better for it. Continue reading