Tag Archives: Advertising

How to be the expert your clients need right now

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With a sea of agents conducting business online, how can you stand out from the crowd? Rise above fear, build community, and be the leader your clients need. Here’s how. Continue reading →

Cost of marketing on Facebook, Instagram falls during pandemic

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Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading →

How real estate vendors can leverage the 6 stages of intent

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In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingl… Continue reading →

What’s the best digital marketing strategy for you?

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading →

I know who we R. Does the National Association of Realtors?

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Did you know that two-thirds of Realtors are women? Did you know about only 4 percent of members are under 30? Did you know that the median age for a Realtor is 54? You would never guess by looking at NAR’s advertising campaign. Continue reading →

We asked, they answered. Here are the 5 things top agents want from technology in 2020

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As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading →

4 agent must-haves to win luxury listings

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Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading →

The 3 universal truths of real estate marketing

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With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading →