Improvement vs. maintenance: How to explain the difference

Homeowners looking to sell often seem confused over what constitutes an improvement versus deferred maintenance. Here’s a handy list that’ll help your clients distinguish between basic maintenance and genuine home improvements. Continue reading

Exiting real estate: How much is your business really worth?

What does it take to successfully sell a real estate business? The first two parts of this series looked at your mindset around leaving the business and how to increase its value when you sell. The next step is negotiating the sale. Continue reading

How to make the most of your day off

In a field where there’s an expectation of being responsive and “on” constantly, you’re bound to burn out if you don’t take time off. Here’s how to squeeze the most out of a day off. Continue reading

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading

Can you own a real estate business without operating a brokerage?

Anna Bellomo is the Founder and Owner of District Homes, a successful boutique real estate business. Ranked number one in the Berkeley area, Bellomo and her team facilitated $82.2M in home sales last year for 74 happy families. Below, Bellomo shares ho… Continue reading

Use public relations to tell your property’s story

Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading

‘I don’t want to commit’: How to handle 27 common objections

We’ve compiled a list of savvy responses to noncommittal or less-than-cooperative buyers and sellers to help you get creative with client pushback. Continue reading

Searching for a mentor? Look for these 11 qualities

Not all agents and brokers are cut out to be mentors. Some are too busy to teach, and others are too “old school” to think outside of the box. When mentally vetting candidates, here are some must-have characteristics a mentor should possess. Continue reading

How to develop mental toughness: Lessons from an ultra-endurance athlete

There are some important insights about growth that we can learn from endurance athletics. Here are a few ways you can challenge yourself, push your own boundaries and grow your business. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading