5 powerful strategies to harness publicity and build your business

Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business. Continue reading

 7 tips for using AI to find (and keep) real estate clients

In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before. Continue reading

‘Force of nature’: Friends and agents celebrate Jennifer Berman

The LA luxury powerhouse passed away peacefully in her home on Tuesday. Industry professionals shared with Inman the many ways in which Berman touched their lives. Continue reading

Value over discount: 8 tips for navigating post-NAR settlement

Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger. Continue reading

8 secrets to creating a truly impactful personal brand

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It’s about making a real difference in people’s lives and inspiring them to live better. Continue reading

7 strategies to master cross-platform marketing

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading

9 powerful leadership phrases that will transform your team

These nine pivotal phrases, when articulated daily, can significantly enhance your leadership impact, consultant Chris Pollinger writes. Continue reading

Extroverts beware: AI is giving real estate introverts the advantage

Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics.  Continue reading

Level the playing field with budget-friendly agent support

It’s time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today’s competitive landscape. Continue reading