What happens if the DOJ kills cooperation and compensation on the MLS?

Given how slowly change takes place in the real estate industry, any change in compensation may be years off, says author and coach Bernice Ross. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to … Continue reading

Avoid buyer’s remorse: Prepare your clients for the true cost of homeownership

Buying a home is considered one of the most significant milestones of adult life, yet many homeowners are troubled by buyer’s remorse. Here’s how to better prepare buyers for the costs of homeownership. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

Why first-time buyers should consider buying now

The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities that exist when there’s a massive shift in the market. Continue reading

Use seller leasebacks to give your clients more options

Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading

How to help a homebuyer sweeten an offer — without going too far

Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners can create. Continue reading

Why my opinion on Roe v. Wade doesn’t matter

Although the overturning of Roe v. Wade promises to have a massive cultural impact, some experts also posit an impact on migration patterns. Jay Thompson looks at the evidence (or lack thereof) to determine the likelihood of market disruption based on … Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

Passing the exam: How do we treat LGBTQ+ clients and colleagues?

According to Ryan Weyandt, CEO of The LGBTQ+ Real Estate Alliance, we are experiencing “a midterm exam for humanity.” Find out how the industry can do a better job of working with LGBTQ+ colleagues and serving all clients. Continue reading

Growing a social media following takes time. Here are 4 tips to speed it up

When growing your social media audience, remember that it will be a marathon and not a sprint, says Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices. You want to build a qualified audience that will be receptive and will engage w… Continue reading