4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading

The Agency finalizes Triplemint acquisition, launches new website

The brokerage also announced the establishment of The Agency Creative Center for its agents, accessible via an internal site to further promote the company’s global expansion. Continue reading

The Agency taps former Compass exec as Los Gatos managing director

Jeff Barnett brings 30 years of real estate experience to his new role as managing director in Los Gatos, California, most recently serving as vice president and managing director at Compass. Continue reading

Making hires? 4 crucial steps for onboarding fresh talent

It’s a great time to dial in your vetting process, get new hires started off on the right foot and start building your best team yet. The Agency’s Rainy Hake Austin walks you through the steps required to optimize your hiring and recruiting. Continue reading

Aisha Chiappetta joins The Agency as VP of strategic growth

Chiappetta has held a number of recruitment and management positions at well-known tech companies over the course of her roughly 17-year career, including at Side and Facebook. Continue reading

Quetzal Grimm leaves Compass to expand The Agency in Silicon Valley

Grimm, who most recently served as a sales manager at Compass, will lead The Agency’s expansion throughout Silicon Valley with offices located in Los Altos, Palo Alto and Woodside. Continue reading

Win ’em over! 7 steps for a fierce listing presentation

Bring your confident self and exceptional service to every client opportunity. From there, follow these steps to devise an effective listing presentation that will have you winning listings like a champ, says The Agency’s Rainy Hake Austin. Continue reading

Considering a boutique brokerage? Look for these 6 things

Boutique is very much a feeling rather than a size, defined by things like high-touch service, impeccable marketing and a superior product. Here’s what to look for if you want to hang your license with a boutique brand. Continue reading

7 marketing ideas you still have time to pull off this holiday season

‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading