Engel & Völkers brings simplicity to luxury in new marketing campaign

Titled “Live Your Luxury,” the campaign showcases the “simple, yet personal luxuries” that come with owning a home by highlighting everyday moments that serve as little treasures. Continue reading

Buyer demand for mortgages jumps for first time in almost a month

With low for-sale inventory keeping home price appreciation in many markets at record highs, the jump in FHA purchase applications is potentially a sign that more first-time buyers are finding purchase options despite the high prices. Continue reading

Industry vet Russ Cofano signs on as real estate marketing startup CEO

Industry veteran Russ Cofano, who has previously served in top spots at both eXp World Holdings and Real, has joined real estate marketing firm Collabra Technology as its chief executive officer. Continue reading

The virtual staging advantages even naysayers can’t deny

COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading

Pulse: How do you make sure your listings stand out in 2021?

There’s a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers’ house shines? Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading

Announcing Inman Connect New York, Jan. 25-27, 2022

Inman Connect New York is back, and it’s our 25th Anniversary! To celebrate, we released 100 presale tickets. Join us for the most celebrated and insightful residential real estate event on the East Coast. Grab your presale ticket before it’s gone. Continue reading

IGuide’s Planix offers immersive visuals and floor plans in one solution

IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading

DOJ intervenes in REX antitrust suit against NAR and Zillow

The federal agency says NAR can’t use a 2008 consent decree to shield itself from investigation of its rules. Continue reading