The LA ‘mansion tax’ is coming, sending sellers on a sprint to April 1

To make their multimillion-dollar properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts. Continue reading

Keller Williams, NextHome clinch ‘Most Innovative Companies’ list

Released Wednesday, Fortune’s “America’s Most Innovative Companies” list features four real estate companies. California-based NextHome led the pack with a product innovation score of 257. Continue reading

‘My phone is ringing’: Homebuyer demand soars to 9-month high

Mortgage applications increased 2 percent from a week earlier, marking the fourth week of increases, while purchase applications rose 19 percent from a month earlier, according to data released Friday by Redfin. Continue reading

‘Stop arguing and start adjusting’: Agents react to class-action ruling

From “NAR is toast” to “don’t make any rash decisions,” real estate agents, executives and thought-leaders offered their thoughts on the explosive Moehrl class certification ruling Wednesday. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

How to make clients love writing reviews (so you can win)

By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences. Continue reading

Great for the growing agent, Trackxi fills niche within transaction management: Tech Review

Trackxi is an app for managing all the little things that hamper deal progress between signature and closing. It’s not a clinical transaction manager, more of an activity management solution, and it’s very good at it. Continue reading

Will migration fizzle out in 2023? History points to existential shift

The migration trends that drove housing demand during the pandemic are ending. But that doesn’t mean people aren’t moving, according to an Inman analysis of historic data. Continue reading

Is Homes.com selling your own leads back to you?

This week, Byron Lazine and Nicole White discuss Homes.com’s alleged use of agent names to snag leads, trouble in the commercial real estate industry and the debate around mortgages and affordability. Continue reading