How pop-bys keep you top of mind for repeat and referral business

Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading

Financial advisor debunks TikTok ‘finfluencer’ advice

That viral tax hack might tank your business, CFP Amanda Neely writes. Here’s how to tell the difference between entertainment and actual financial guidance and why your follower count won’t save you. Continue reading

AI chatbots are taking agents from newbie to pro in record time

Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers. Continue reading

I read NAR’s 40-page annual report so you don’t have to

Accountability and genuine transparency are still missing from NAR’s communications, coach Darryl Davis writes, and Realtors deserve better. Continue reading

Zillow announces expanded brand approach in response to home affordability challenges

Zillow announced on Thursday the launch of a new platform, campaign and tagline called “Someday Starts Today,” which is “designed to support people at every stage of the home journey.” Continue reading

So pretty much everyone in real estate is using AI now

In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more. Continue reading

Howard Hanna CEO calls Zillow ‘a bully,’ says the portal will ‘never influence me’

Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he’s resolute in his fight against Clear Cooperation. Continue reading

Why our industry must stand for the American dream

Diversity isn’t a flaw in the American experiment, Darryl Davis writes. It’s the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream. Continue reading

Headed to Inman Connect New York? Don’t miss these sessions

As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading

Headed to Inman Connect New York? Don’t miss these sessions

As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading