Author Archives: Bernice Ross

How to defuse explosive real estate situations

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Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn’t take a toll on you or your transactions. Continue reading →

How to win the listing in today’s highly competitive market

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When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day. Continue reading →

How new (and not-so-new) agents can max the impact of social media

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Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading →

How to choose the right broker for you: Facts for every new agent

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Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here’s how to make the right decision. Continue reading →

This hidden barrier is blocking you from achieving real estate success 

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Whether you characterize them as “reasons” or “explanations,” excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance. Continue reading →

Mom-and-pop flippers make the dream of homeownership a reality

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Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading →

5 strategies for unleashing your negotiation power in real estate 

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If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading →

How to limit the cost of the nibble (and win the negotiation)

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Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading →

10 proven secrets for negotiating face-to-face

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Whether you’re negotiating on behalf of buyers or sellers, face-to-face or on Zoom, these 10 tips will help you be a better negotiator in a time when negotiation has never been more critical, Bernice Ross writes. Continue reading →

Is good news finally on the horizon for the real estate industry?

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Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election. Continue reading →