ChatGPT and Python: This dynamic duo will redefine your marketing

Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning. Continue reading

Here’s how to put the commission lawsuits in the rearview mirror

The most critical issue for those not currently involved in the commission lawsuit litigation, writes trainer and author Bernice Ross, is how to proceed in light of the preliminary approval of the Anywhere and RE/MAX settlement agreements. Continue reading

14 ways to beat the stress this holiday season and through 2024

Personal and professional upheaval is taking its toll on members of the real estate industry. Trainer and author Bernice Ross shares strategies to help you get a handle on stress as you move into the new year. Continue reading

Up your game with these hot tips from NAR’s buyer and seller data

NAR’s 2023 Profile of Home Buyers and Sellers has just been released, and it’s packed with insights that can help you take your business to the next level in 2024. According to trainer Bernice Ross, the most important insights concern your lead generat… Continue reading

Need leads? Try this easy approach to high-probability door knocking

Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading

Exemplary agents will see commissions grow: NextHome CEO

NextHome CEO James Dwiggins points out that the final chapter of the bombshell commission lawsuits hasn’t been written in this interview with Bernice Ross. Find out what you need to know to plan ahead. Continue reading

Jordan Cohen knows what to say and do to win the listing every time

If you want to join the ranks of the top listing agents in your market, trainer and author Bernice Ross says that Cohen’s proven strategies and tactics can help you become a top listing agent as well. Continue reading

24 coaching strategies that will help your business soar in 2024

If you’ve been struggling with motivation, mindset and the strains of the current market, author and trainer Bernice Ross offers two dozen proven techniques to get you back on track. Continue reading

Insider secrets to survive the shift to today’s skills-based market

Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market. Continue reading

What’s ahead economically for Q4 2023 and into 2024 and 2025?

Trainer and coach Bernice Ross talks to CEO and developer Patrick Stone about what’s next for the economy, both in the short and long terms. Continue reading