Author Archives: Carl Medford

6 things agents wish sellers understood about marketing

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First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Who is your client? 4 personality types to watch for

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Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading →

Sellers putting faith in their Zestimate? 4 steps for getting real on price

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We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading →

Managing expectations? 17 communication tips to stay above a fray

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At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading →

‘Dire days lie ahead’: The impact of COVID-19 and wildfires on housing

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The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well. Continue reading →

The virtual staging advantages even naysayers can’t deny

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COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading →

Name regulations might not be so bad for multistate teams

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It’s fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change. Continue reading →

How to ensure your listing finds love online

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If you’re listing homes, now is the time to take a cue from dating apps — you’ve only got about 7 seconds to reel in a prospect, so you better put your best foot forward. Here’s how to maximize your listing’s potential and capture more online views…. Continue reading →

How telling a couple to get counseling led to 4 more deals

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We often talk about how building relationships is a must-have skill for new agents, but being able to navigate relationships (sometimes other people’s relationships) and any conflicts that arise is even more crucial. Continue reading →

‘You’ll be on call 24/7’: 14 realities your recruiting broker probably didn’t tell you

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Recruiters understand that your chances of surviving your first year in the business are low, and they’ll say almost anything to get you onboard. Here is a list of truths they won’t prepare you for. Continue reading →