Former California indie brokerage Lyon rebrands to Windermere

The Sacramento-based company will operate using the name “Windermere Signature Properties” nearly four years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices. Continue reading

Realtor.com CEO pleads with US leaders to save homeownership

Realtor.com launched the latest chapter of its eight-month buyer agency campaign on Tuesday with a passionate open letter from CEO Damian Eales. In the letter, Eales urged local, state and federal legislators to use their upcoming terms to meaningfully… Continue reading

The big asterisk on that October jobs report: Economist

Windermere’s Principal Economist Jeff Tucker looks at how recent events have impacted the October jobs report and what it means for the economy. Continue reading

Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading

The 2024 ballot measures that stand to impact homeowners

Across 10 states, ballot measures ask voters to weigh in on changes to property taxes, veterans benefits and more. One even considers whether or not to abolish property taxes altogether. Continue reading

How your Harris- and Trump-voting clients approach the home market

Supporters of Kamala Harris and Donald Trump take unique approaches to transacting real estate in today’s market, a new Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals. Continue reading

What The Opportunity Report says about commission compression

The sequel to the 2015 “DANGER Report” details 20 opportunities in a changing industry. In the first of a 2-part series, Carl Medford applies its findings to agents, teams and brokerages. Continue reading

Social issues, not industry chaos, will guide agents at the ballot box

Commission chaos has disrupted real estate’s status quo in unique ways in 2024, but social issues have been the reason for more political donations from agents, according to an analysis by Inman. Continue reading

NAR asks court to toss antitrust lawsuit from Michigan brokers

Trade group says plaintiffs’ complaint over “compulsory” Realtor membership to access the MLS is “nothing more than a desire to have membership benefits without membership.” Continue reading