5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid). Continue reading

How to rope in more seller leads with Mega Agent Pro

Every real estate agent knows listings are gold; they also know they can be hard to come by. Successful, busy agents don’t like to be bothered with tasks not directly related to grooming prospects and serving clients, in particular cold-calling. Continue reading

WATCH: The emerging data that will change your business

Trent Gardner of ListTrac, Dominik Pogorzelski of restb.ai and Steven Marque of iTour Media offer a look at what is coming next in data and how it can be used to provide a more engaging customer experience. Continue reading

WATCH: Have you identified your unique value proposition?

Thad Wong of @properties, Kendall Butler of FLI Properies and Glenn Sanford of eXp Realty take the stage at Inman Connect San Francisco to help answer the fundamental question, “Why do you exist?” Continue reading

Keller Williams’ AI assistant Kelle is learning Kung-Fu

This is the second major upgrade Kelle has gotten since its initial launch in February 2018. In August, Kelle debuted snap, skill that provides a map-based detailed profile of a neighborhood based on borders gleaned from the homeowner social network, N… Continue reading

Coldwell Banker’s CBx Seller Leads: Simple streamlined leads, no mobile app

CBx Seller Leads is the data-driven lead provider and management software for Coldwell Banker franchises. From a pure technical solution perspective, it’s an effective, minimalist way for brokers to assign and agents to claim new clients. Continue reading

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading

Don’t blame baby boomers for surging home prices: Trulia

Baby boomers have no sway on the affordability of housing in major markets like San Francisco and New York City, according to a new study. Continue reading

Affording a home mortgage hasn’t been this difficult since 2009

And though still well below the historical average of 21.2 percent, the income-to-mortgage ratio has not been this high since 2009, in the wake of the financial crisis (leading up to it, the income-to-mortgage ratio spiked past 20 percent). Continue reading