Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Innovations in technology have already changed buyer behavior over the years. Carl Medford looks at how driverless vehicles may (or may not) continue the shift. Continue reading
A new report from HomeJab also indicates agents prefer video tours for their properties over 3D tours. Continue reading
The new iGUIDE Radix uses Planitar’s existing imaging system but is designed to cater to the needs of insurance and restoration professionals. Continue reading
The Redfin CEO said Wednesday the coronavirus pandemic is helping fuel changes in real estate imagery and consumer behavior. Continue reading
In situations where buyers can’t visit homes in person and even agents may have limited access to the properties they’re marketing, how can luxury real estate listings provide a superior presentation online? Continue reading
Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading
Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading
Consumers in Savannah, Chattanooga and Northern Kentucky will now be able to search for homes on Redfin.com, as well as use the brokerage’s agents. Continue reading
The 3D imaging company’s business staffers will likely be ‘looking for new opportunities,’ its CEO said, while software engineers are headed to Occipital in Moscow. Continue reading