Updates to presentation templates and the ability to include offered buyer broker commissions as a percent or dollar are among the buyer-focused tools touted by the company on Wednesday. Continue reading
Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading
At least 15 of the offers on the suburban fixer upper were made sight unseen. The situation highlights the brutally competitive housing market buyers are facing across the U.S. Continue reading
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading
We talked to customer relationship management experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you. Continue reading
Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to maintain a nuanced understanding of their needs and prefere… Continue reading
Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading
The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading
You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading
Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading