Even seasoned experts have difficulty navigating the viability of leads, whether they’re shared leads or exclusive leads. Industry analyst Chris Heller has some advice on how agents can qualify for an exclusive lead network. Continue reading
First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading
A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading
Customer Relationship Advertising, or CRA, refers to the technology’s capability of connecting directly to clients’ CRM tools to identify and target leads with online campaigns, per agent. Continue reading
Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading
For the individual agent who needs to get off the ground quickly and affordably or who simply needs help writing listing descriptions, Agently is a good investment. Continue reading
Making connections is a crucial part of being a real estate agent. But if you’re new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients. Continue reading
In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading
Aryeo, the 2021 class member of NAR’s REACH program, started in real estate photography before graduating to the greater need of helping agents control their data and content. Continue reading
Taking inspiration from “the great reshuffling” that happened during the pandemic, Zillow’s new ad campaign “To Move Is To Grow” highlights the emotional side of moving. Continue reading