Tag Archives: Advertising

Rocket Companies takes Super Bowl ad rivalries to new heights

By | | Uncategorized
Comments Off on Rocket Companies takes Super Bowl ad rivalries to new heights

Rocket’s 60-second “Own the Dream” Super Bowl ad featured a live singalong by thousands of fans to John Denver’s “Take Me Home, Country Roads.” Continue reading →

South Florida association launches consumer education ad campaign

By | | Uncategorized
Comments Off on South Florida association launches consumer education ad campaign

Titled “Perfect Strangers,” the latest commercial is part of Broward, Palm Beaches & St. Lucie Realtors’ stated goal of creating a national movement to change how consumers think of real estate agents. Continue reading →

Century 21 celebrates ‘The Joy of Home’ in Times Square campaign

By | | Uncategorized
Comments Off on Century 21 celebrates ‘The Joy of Home’ in Times Square campaign

Despite the year’s challenges, Century 21 is focusing on the bright side with its latest ad campaign, “The Joy of Home.” The campaign includes a one-minute commercial, five print and digital ad variations and two Times Square billboard placements, whic… Continue reading →

Be everywhere with Adwerx’s latest digital advertising solution

By | | Uncategorized
Comments Off on Be everywhere with Adwerx’s latest digital advertising solution

Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere … Continue reading →

Cordless Media inks new deal with web advertising behemoth

By | | Uncategorized
Comments Off on Cordless Media inks new deal with web advertising behemoth

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals. Continue reading →

Opendoor explores the possibilities of a move in new ad campaign

By | | Uncategorized
Comments Off on Opendoor explores the possibilities of a move in new ad campaign

The campaign dubbed “This is a Door” pays tribute to the unexpected possibilities that go along with turning a new chapter in life, such as weddings, having babies and adopting new pets. Continue reading →

RE/MAX launches ad campaign highlighting the agent’s value

By | | Uncategorized
Comments Off on RE/MAX launches ad campaign highlighting the agent’s value

With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading →

Agents baffled by confusing new Facebook property listing policy

By | | Uncategorized
Comments Off on Agents baffled by confusing new Facebook property listing policy

Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire. Continue reading →

71% of consumers expect personalized service. Here’s how to deliver

By | | Uncategorized
Comments Off on 71% of consumers expect personalized service. Here’s how to deliver

Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading →