Tag Archives: Advertising

71% of consumers expect personalized service. Here’s how to deliver

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Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading →

Luxury Presence unveils new lead-generation features

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The Los Angeles-based real estate marketing company Luxury Presence has released a three-pronged set of lead-gen add-ons designed to help real estate agents find and secure leads. Continue reading →

How to convert leads so you’re eligible for exclusive lead networks

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Even seasoned experts have difficulty navigating the viability of leads, whether they’re shared leads or exclusive leads. Industry analyst Chris Heller has some advice on how agents can qualify for an exclusive lead network. Continue reading →

5 low or no cost ideas for thrifty 1st year real estate agents

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First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading →

Is it a write-off? See which of these 14 expenses agents can deduct at tax time

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A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading →

Adwerx nabs $14.5M to expand customer relationship advertising

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Customer Relationship Advertising, or CRA, refers to the technology’s capability of connecting directly to clients’ CRM tools to identify and target leads with online campaigns, per agent. Continue reading →

3 simple principles to make your marketing stand out

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Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading →

Inman Review: Hate writing listing descriptions? Agently’s AI can help

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For the individual agent who needs to get off the ground quickly and affordably or who simply needs help writing listing descriptions, Agently is a good investment. Continue reading →

Zero contacts? 6 ways to get clients as a newbie

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Making connections is a crucial part of being a real estate agent. But if you’re new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients. Continue reading →

Does your advertising paint a true picture?

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In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading →