The chatbot revolution has begun. Here’s what agents need to know

Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading

This pro gave AI 10 headshots. Check out the realistic results

Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here’s what she learned and how it could save you money. Continue reading

How this agent used YouTube to grow his luxury real estate career

Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube. After posting his first real estate video in 2019, he quickly realized the platform’s potential and prioritized it. Continue reading

7 rules that’ll help you (and your business) get your groove back

Someone will have their best year ever in real estate this year. Why can’t it be you? By understanding and acting on these rules of success, your business’s growth is inevitable. Continue reading

5 tips to make your mission statement more meaningful

Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading

You can’t tell an agent what to wear, I said. Then you responded

Inman Contributor Rachael Hite wrote “I’m a real estate agent. You can’t tell me what to wear on the job” back in February as a response to an agent-broker perspective article. She couldn’t have predicted the outsized response that followed. Continue reading