Tag Archives: bernice ross

11+ takeaways from NAR’s Annual Conference

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From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR’s Realtors Conference & Expo. Here’s what you need to know. Continue reading →

How to price properties in a wildly fluctuating market

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As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading →

Are 0% commissions looming on the horizon?

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Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading →

How not to lose the commission battle with sellers (and the listing)

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When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading →

3 reasons your clients should transact now

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Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know. Continue reading →

QUIZ: How good is your luxury marketing? Test your skills

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Whether you’re just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test. Continue reading →

Want to excel at luxury? 8 client types every agent should be prepared for

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When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading →

Stick to the script: How to persuade like a top producer

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Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading →

5 ways agents can help financially challenged homeowners

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High costs, high taxes and high inflation hit homeowners in all price ranges, but the situation is especially hard on those with fixed or limited sources of income. Here are a few ways you can help distressed homeowners stay in their homes. Continue reading →

Inman Top 5: The biggest stories of the week Sept. 11-16, 2021

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading →