Tag Archives: bernice ross

QUIZ: Are you a closer? Test your marketing prowess

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Real estate agents who have poor closing skills don’t get paid. Here are 10 questions that address different aspects of closing the deal — see how well you do. Continue reading →

Click, click, sign: How to avoid digital signature pitfalls

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In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading →

Inman Top 5: The biggest stories of the week Sept. 4-10, 2021

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading →

Your script just flopped. Here’s what you probably did wrong

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Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading →

How helping mom-and-pop investors can grow your business

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One of the best ways to serve your clients is to be a solution to their problems. Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote … Continue reading →

Ever struggle for words? Here’s how to nail client conversations

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The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading →

Your branding is costing you money: Here’s how to fix it

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It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading →

‘Profit is in the details’: How to make your CRM pay off

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Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here. Continue reading →

Digging into listing tech: Here’s what you should know

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It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don’t always deliver. Here are some strategies worth stealing. Continue reading →

How to use Instagram to motivate sellers to list with you

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This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading →