How new (and not-so-new) agents can max the impact of social media

Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading

How to choose the right broker for you: Facts for every new agent

Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here’s how to make the right decision. Continue reading

This hidden barrier is blocking you from achieving real estate success 

Whether you characterize them as “reasons” or “explanations,” excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance. Continue reading

Mom-and-pop flippers make the dream of homeownership a reality

Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading

5 strategies for unleashing your negotiation power in real estate 

If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading

How to limit the cost of the nibble (and win the negotiation)

Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading

Is good news finally on the horizon for the real estate industry?

Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election. Continue reading

Big Brother’s little brothers are watching you

Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules. Continue reading

Out of time? Here’s how to create some (even if you’re busy)

Ditch these six common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day. Continue reading

7 strategies for creating better opportunities in your business 

The difference between those who thrive and those who merely survive isn’t luck — it’s the choices they make, trainer and author Bernice Ross writes. Continue reading