Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading

6 creative strategies to refresh your marketing now 

Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading

The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

6 tips for avoiding lawsuits, legal fees and court in real estate

Here are six common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross. Continue reading

The good, the bad, the ugly: What to know before you buy an Airbnb

Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market. Continue reading

Investors contemplate options amid market shift: The Download

As investors see local markets and rental prices soften, they’ve started to unload underperforming inventory at a record pace. Continue reading

10 reasons you should live in your 1st investment property

In a market that is challenging even to the most experienced house flippers, living in your first real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes. Continue reading

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading