Tag Archives: bernice ross

Crystal balls and tea leaves: The Download on 2026 forecasts

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Everybody’s looking ahead to 2026, so this week’s Download rounds up the forecasts and advice you need to hit the ground running. Continue reading →

26 how-tos to future-proof your business in 2026

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To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs the contributor program at Inman, has pulled together 26 how-tos worth reading again. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

NAR’s new consumer profile shows agents how to thrive in 2026

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Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading →

10 tips for having the best holiday season ever

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As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season. Continue reading →

8 reasons you should never recommend a 50-year mortgage

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A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments. Continue reading →

Boomers may experience these brutal surprises when they move

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Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading →

10 compelling reasons that your buyers should purchase now 

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Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →