Corcoran Group enters Washington state, launches new affiliate, brand

Corcoran Lifestyle Properties is located in the greater Seattle metro area and will be led by Keoki and Stephanie McCarthy. Continue reading

Show ’em your value: 7 P’s of real estate agent marketing

Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading

6 signs you bet on the wrong brokerage

Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here’s what to look for. Continue reading

3 secrets for perfecting your personal brand

Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading

Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading

Pick up the phone! Top team leaders on making it in a hot market today

Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat. Continue reading

Kris Lindahl on extending his branding savvy into new business

Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading

How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

How strategic partnerships can help your brokerage stand out

Whether it’s providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few. Continue reading